Episodes

On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize …

iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots …

Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to …

We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it …

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the …

Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear …

Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build …

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very …

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show …

If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. …

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Do you charge by the hour or by the project? Are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change …

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor …

Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset …

Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: …

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote …

In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in …

Tired of knocking at the door of opportunities waiting for something to open? Aren't we all. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: …

Swagger is such a powerful word, yet oftentimes misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you …

Optimize Your Customer Journey. Rebuild Your Marketing & Sales For Sustainable Business Growth. Stop marketing for fans. Start marketing for money.

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, …

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential …

Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go …

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or …