Episodes

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to …

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and …

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social …

Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the m marketplace to be valuable. Good content …

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and …

In this "Ask The Strategy" episode, I talk with JP Hightek about how to create content to increase your GAP — Growth Authority, and Profitability. This is part one of a two-part episode.

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The …

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) …

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into …

This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my …

Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's …

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to …

Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we …

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can …

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must …

Many people have a ton of talent. But there aren’t that many who have the discipline, the determination, and the drive to manifest the potential of their talent to an extremely high level. To be a master of something, a …

It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to …

There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and …

Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take …

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? …

Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does …

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The …