Episodes

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this …

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. …

Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the …

If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the …

We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it …

Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one.

Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, …

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out …

"I am destined for greatness and failure is part of the journey to greatness." Did they give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be …

The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset …

Marketing strategies are always changing, always evolving. How can we break through these cement walls?

Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among …

2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in. Failure. It's a reality …

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on …

What is the difference between Traditional Marketing and Growth Marketing? How do they coexist? And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall …

Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and …

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. …

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, …

3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton? Black guy talking basketball? Yes. But it's not what you think. It's all business... How does the art of basketball help you with growing …

What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four …

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve …

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself …

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. This is episode number seven, #MarketingSystems

If someone asked you what your purpose is, what would you say?