Episodes

Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Your marketing? Will work for your audience? Let's tackle one of the greatest debates in marketing, which is more important: quality or quantity?

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? But my question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable prof…

In today's episode, I'm going to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the…

Tired of knocking at the door of opportunities waiting for something to open? Aren't we all. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking. This episode breaks down the mi…

Swagger is such a powerful word, yet oftentimes misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and…

Optimize Your Customer Journey. Rebuild Your Marketing & Sales For Sustainable Business Growth. Stop marketing for fans. Start marketing for money.

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the di…

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone…

Whatever your business is, whatever product or service that you sell, whatever experience that you provide, it's a whole new world. I want you to think that way. You're offering a whole new world. Get on the magic carpet. Go for a ride. Take them by the hand while you're on these sales calls. That'…

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and cre…

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things. In this episode, learn the three strongest techniques I give to my clie…

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to ha…

Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process shoul…

If you want this business to be successful as bad as you want to breathe, you're going to have to optimize your selling process. Simplify how you sell by tackling the things you can control and letting go of the things you can't control. The quicker you're able to qualify and disqualify your sales …

We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final pictur…

Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one.

Many times we've got our blinders on and we can not see the vision. We can't see the vision, we won't believe, and that literally saps our energy. We have no energy, we have no hope. We have no hope, we have no momentum or motivation to do anything.

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

"I am destined for greatness and failure is part of the journey to greatness." Did they give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be …

The mind is the most powerful muscle we have in our body. Imagine if we were to use 50% of our brains, we'd all be space engineers, and we would be smarter people. In today's episode, we're talking about mindset shifts for your business.

Marketing strategies are always changing, always evolving. How can we break through these cement walls?

Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing o…

2020. It was probably the epiphany of failure for many. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in. Failure. It's a reality we all face. It comes with every success story ever told. There is no escapi…

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Stra…