iDigress with Troy Sandidge
Want to grow and scale your business with more clarity, strategy, and sustainability?
The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.
Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value cr…
Recent Episodes
152
July 10, 2026
152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]
Real leadership is not proven by your title, numbers, or how many people report to you. It is revealed in how you communicate, delegate, build trust, develop people, and create the conditions for your team to do their best work. LaTonya Wilkins, founder of Change Coaches and author of Leading Below the Surface, breaks down why leadership development cannot be reduced to outdated checklists, surface-level culture work, or temporary programs that disappear when pressure rises. If you had to rate y
151
June 7, 2026
151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
AI is changing everything, but the businesses that survive will not just be the smartest. They will be the most adaptive. The M.A.S.S. Effect Business Model breaks down how media, assets, strategy, and systems can help futureproof your business, create retention, build trust, and scale without constantly starting from zero. If your business is addicted to acquisition because it never built retention, is it actually built to survive?
150
June 1, 2026
150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]
Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cann
149
May 29, 2026
149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]
Marketing has gotten louder, more automated, more data obsessed, and somehow less human. Matt Hummel, CMO of Pipeline360, breaks down why great marketing still starts with trusting the buyer, understanding the customer, and simplifying how you market. If your strategy is chasing signals but missing the person behind the purchase, are you really building demand or just creating noise?
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