Episodes

What is the difference between Traditional Marketing and Growth Marketing? How do they coexist? And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall business infrastructure?

Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for …

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversi…

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, positioning, marketing, and selling?

3. 2. 1. Do you shoot your shot like Kobe or pass the ball like Stockton? Black guy talking basketball? Yes. But it's not what you think. It's all business... How does the art of basketball help you with growing your business? Tune in to find out. This is episode 11, #basketball

What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of …

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of sur…

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. This is episo…

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. This is episode number seven, #MarketingSystems

If someone asked you what your purpose is, what would you say?

Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch somethi…

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk abo…

Do you think of your business as a premium brand? How much is your brand truly worth? Positioning yourself is essential to your business sustainability and development. Discover how to market yourself as a premium brand and how to apply P.A.M. This is episode three, #Positioning.

Are you moving forward in life and in business? Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Troy breaks down his C.L.O.V.E.R. Business Framework™ and how it will help you to move forward in your business and achieve…

Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating digital marketing, social media marketing, community, and messaging. iDigress is hosted by Troy Sandidge. In this introductory episode of iDigress, host Troy Sandidge de…