Episodes

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, t…

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.

What makes someone pay to come to an event? Become a customer? Watch or read your content? Give a business referral? The answer is simply the experience one has. How do we cultivate an experience that connects the mind to say yes logically and the heart to want it emotionally? This is where my coi…

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service…

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to …

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the ke…

It's no secret that most people are terrible at selling. This episode will provide you with an in-depth take on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

This is Part II of our Masterclass episode series on the A.I. Revolution and practicality for marketers! I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. …

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress... I've brought in AI experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From gener…

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone!

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

It's a new year. It's a new season. But will you achieve new growth?

Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfu…

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you …

Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it.

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping a…

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide …

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do …

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement prop…

90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's discuss how to be part of the 10% that actually makes it work!

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for you…