Episodes

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

One Hundredth Episode! We made it iDigress Listeners! Thank you to everyone!

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

It's a new year. It's a new season. But will you achieve new growth?

Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of …

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can …

Your marketing sucks... respectfully. But let's talk about the reasons it may be failing you and what you can do about it.

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a …

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find …

Why do many business leaders expect other people to just "understand" their value in the marketplace? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses …

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is …

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where …

90% of all business ideas will fail miserably. Most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. Let's …

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely …

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode …

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it. This episode …

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with …

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a …

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, …

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is …

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate …

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? I've been there, and I can empathize as well as relate. In many cases, a new year will look …

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and …

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand who isn’t dependent on volume and want 6 - 8 …