Episodes

Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels breaks down the psychology …

Your brand name isn’t just a name, it’s your gateway to capital, credibility, and growth! In this Masterclass Part 2 episode with branding strategist Evante Daniels, Founder of Seeqer, we break down the science behind branding success for Black businesses. …

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet …

Is Account-Based Marketing still the unequivocal way to go? Or have the markets shifted and require a different approach? For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you …

Brutal truth: most businesses can’t sell up and can’t market down. Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. But …

Want to grow your business faster? Slow down. In a world obsessed with speed, the most overlooked marketing strategy is patience. In this episode, we explore why stillness is a competitive advantage, how rushing can kill your results—and oh yeah, …

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of …

What’s your million? A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads felt impossible—until it wasn’t. In this episode, I dive into what chasing your million really means and …

Why are you still in the comfort zone? It’s holding back your business growth. Over 50% of businesses fail because they resist change, blame external factors, and repeat the same mistakes over and over again. In this episode, discover why …

Focusing on the three key distinctions—what you see, what the market thinks, and what your ICP believes—can help you gain the clarity and insights necessary to recalibrate your approach to growth. Explore the practical shifts you need to make to …

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success …

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

Just like in American Idol, not everyone makes it to the next round to become a client in your business. This episode will teach all about the concept of forcing prospecting clients and customers to audition to become one. This …

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the …

Struggling to land that big pitch? Wondering why your path to success is filled with setbacks? Join us as we uncover what it really takes to build billion-dollar unicorns! Learn how to navigate failure, overcome rejection, stay resilient, and empower …

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, …

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of …

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many …

Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team. What's the secret? In this episode, we will explore the number one barrier preventing you from increasing your marketing and sales conversions tenfold.

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to …

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.