92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works

Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

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