87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it.
This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse.
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.
This episode is Part Two-Part of a conversation where you'll learn:
- How social media stacks up against other marketing channels
- Reasons to double-down on organic social media, now more than ever
- The 3 metrics you should build into every social media campaign
- How to sell organic social media to your C-suite
The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?
The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!
Beyond The Episode Gems:
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Buy my book Strategize Up to maximize the growth and profitability of your business.
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Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy
Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)
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