108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

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